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Landing page - In online marketing, a landing page (sometimes called a jump page) is a web page that a user is taken to after clicking on an online advertisement. These advertisements may be on other web pages, in an email, or some other online location.

Page footer - A page footer or simply footer in typography is that material which is separated from the main body of text and appears at the bottom of a printed page. Word processing programs usually provide for the creation and maintenance of page footers, which are often the same from page to page, with merely small differences in information, such as page number.

Page header - A page header or simply header in typography is that material which is separated from the main body of text and appears at the top of a printed page. Word processing programs usually provide for the creation and maintenance of page headers, which are often the same from page to page, with merely small differences in information, such as page number.

Web banner - A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page.

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