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Effective Yellow Pages Advert

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Display advertising - Display advertising is a type of advertising that may, and most frequently does, contain graphic information beyond text such as logos, photographs or other pictures, location maps, and similar items. In periodicals it can appear on the same page with, or a page adjacent to, general editorial content as opposed to classified advertising, which generally appears in a distinct section and is text only.

Page Publishing - Page Publishing was a Canadian independent record label in the 1990s. It was owned and operated by the father of Steven Page from the Barenaked Ladies, arising out of the distribution networks he had built to release the band's independent Yellow Tape in 1991.

The Yellow Tape - Barenaked Ladies (more commonly known as The Yellow Tape) is the Barenaked Ladies' third indie tape release, after Buck Naked in 1989 with just Ed Robertson and Steven Page, then Barenaked Lunch (also known as the Pink Tape) in 1990, with bassist Jim Creeggan and percussionist Andy Creeggan.

Contextual advertising - Contextual advertising is the term applied to advertisements appearing on websites which ads are served by automated systems based on the content of the page.

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